品牌理念:打造新时代的水族品牌诚信 开拓 创新经营理念:企业使命:让水族走进干家万户,造福社会企业精神:执着 创新务实 高效 企业愿景:成为受人尊敬、最具创造力的行业领先企业让更多的人享受我们的专业服务与产品。人才观:激励、培养、广纳贤才市场观:用品牌创造价值、用价值创造企业的明天服务观:与客户分享价值.
Brand idea: to build brand new era ofaquatic animalsBusiness philosophy: integrity innovationEnterprise mission: let the aquatic animals walk into homes, the benefit of societyEnterprise spirit: persistent innovation practical efficiencyEnterprise vision: to be respected
销售专卖店直接取用广告形象,戏鱼的品牌形象,触发消费者在简短时间内对品牌产生感性认识。为统一各专卖店的品牌形象,门头、形象位、形象台、展板、天花板必须统一风格。专卖店采用简洁明快,安全实用的风格进行装修。 有效提升戏鱼整体品牌形象档次,整合戏鱼全线产品的专卖店销售硬件,再次深化戏鱼专业、专注的精神,整体设计着重引导戏鱼对人的关注与贡献.
Sales store drect acess advertsng mage. show the brand mage o the sh,tagerna cons umers in a short tme on the brand oercptual knowledae.Forthe un fed branimage of each store door head, mage, mage,exhib tion board, the celing must be unifed style.Stores use concise and ively, safe and pracical style of decoration. EFecively morove the whole brand mage play ish c ass.
与发达国家相比,中国水族市场普及率较低,正处于起步阶段,市场潜力巨大,中国的水族家庭保有率不到10%,近年来国内水族的销量每年以25%的速度上升,增长速度远远大于其他家具行业,随着生活水品的提高,物质文明和精神文明都需要极大的丰富,人们满足了基本生活需要后,休闲产品将大量进入家庶、办公室场所、公共场所、水族宠物产业每年都有1000亿以上的产业规模,并持续增长。
Compared with developed counties, China's aquarium market has a low penetratlon rate and is in its infancy. The market potential ihuge. China's aquarium households have a rotention rato ofless than 10%. in recent yars,domestic aquarium sales have increased at arate of 25% per year.